专业知识库(按学科 / 专业 / 课程)
按学科门类筛选,可继续下钻到具体专业与课程;内容为各课程复习要点,用于面谈与笔试备考。
管理信息系统(APS 口述稿·中英)
核心内容
管理信息系统 Management information system
Information system is a system for the purpose of processing information, can be divided into office, production, information systems. Information systems are mainly affected by production, organization and management. Its technical basis is data processing and organization, database technology and computer network.
计算机网络:(1)功能:Computer network functions include data communication, resource sharing, distributed management. (2)分类:LAN、MAN(in a same city but in different area)、WAN(between the different city)、wireless network(wifi)
系统的开发:System development, the first is to give a plan according to the needs, the second is to analyze the shortcomings of the old system, the third is to design the model according to the plan and analysis data, the fourth is to install the system and adjust, and the last is to maintain and record the system after operation.
参考:来源:电子商务aps资料.rar/实训.docx(第 61–64 段)|专业:电子商务|课程:管理信息系统
面向对象程序设计(APS 口述稿·中英)
核心内容
面向对象程序设计 object-oriented programming
First, an object is something that has three properties: state, behavior, and identity. A class is a collection of objects that share the same structure and behavior. Inheritance describes relationships between classes. The feature of this program is encapsulation (storing all objects, attributes, and data in one entity), inheritance (when one object copies a feature of another object), and polymorphism (the different actions of different objects receiving the same information at the same time). The advantage is more convenient to expand the existing code, reduce the conversion process, convenient to control the software complexity. The disadvantage is that the operation efficiency is low and the content of class is too large
It's in C++. Common language types in C++ are integer constants, floating point, char, and arithmetic operators. There are break statement (exit the loop), continue statement (continue the loop), while statement (continue the loop if the condition is met, exit if it is not met), and for statement (loop within a certain range, exit beyond the range).
参考:来源:电子商务aps资料.rar/实训.docx(第 65–67 段)|专业:电子商务|课程:面向对象程序设计
企业经营管理(APS 口述稿·中英)
核心内容
企业经营管理 enterprise operations management
The purpose of enterprise operation and management is first to provide the basis for the development direction, scale and speed of the enterprise, at the same time to sign contracts and make plans, and finally to make full use of all the resources of the enterprise. Management functions are divided into planning, organizing, directing, coordinating and controlling. Marketing management is divided into discovery market and segmentation market, Target market, marketing mix.
职能:When a company plans a new product, it should first consider whether the product can conform to the company's future development direction, then consider whether the company has the corresponding conditions, such as staff and equipment, and then allocate tasks and resources to create greater benefits for the company.
如何发现市场:collect market information, such as questionnaires and data from supermarkets. Then, with the help of product model, the horizontal axis of the model represents the changes that may happen in the production process, and the vertical axis represents the various possibilities of product changes. Finally, market segmentation is carried out. The segmentation can be based on the location of the consumer, the age or gender of the consumer, the lifestyle of the consumer and the timing of the consumer to use the product.
市场营销组合:The strategy mainly includes product strategy, price strategy and promotion strategy. Product strategy can be considered from product quality, appearance, packaging and service; price strategy from product pricing, which is affected by transportation mode and regional distribution; promotion strategy mainly from publicity, promotion and advertising.
参考:来源:电子商务aps资料.rar/实训.docx(第 68–72 段)|专业:电子商务|课程:企业经营管理
数据仓库与数据挖掘(APS 口述稿·中英)
核心内容
数据仓库与数据挖掘 data warehousing and database admin
Data warehouse consists of data extraction tools, databases, and metadata. Data mart, data warehouse management, information release system and access tools. To build a data warehouse, first collect and analyze the task requirements, then build a data model, define the data source, then choose the data warehouse technology and platform, extract data from the database to the data warehouse, then choose access tools, choose database connection software, finally choose data analysis, update the data warehouse. This can be linked to sql server. Data mining is to have a clear definition of the goal, that is, what you want to do. The mining algorithm I learned is called decision tree method, a method commonly used in forecasting models, such as weather forecasting, which will analyze all the data collected to predict what the future weather will be like
数据抽取工具:log table mode 访问工具:管理信息系统
数据库:sql server
参考:来源:电子商务aps资料.rar/实训.docx(第 73–76 段)|专业:电子商务|课程:数据仓库与数据挖掘
移动电子商务(APS 口述稿·中英)
核心内容
移动电子商务 mobile e-commerce
Mobile e-commerce can be divided into information service, mobile payment, mobile market, mobile enterprise application. Commonly used modes include app mode, mobile payment mode, wechat marketing mode and group purchase mode. Key technologies include mobile communication technology, mobile terminals, QR code technology, location services, html5. Mobile e-commerce is also limited by some conditions, such as technology restrictions, security restrictions, cost restrictions. The technology is mainly about the speed and reception of the network, and the connection will be disconnected when it exceeds the area. The security is mainly about the leakage of user information, and the cost is mainly about the high cost of mobile phone data and the low coverage of wifi in public places.
传统电商和移动电商的区别:Firstly, traditional e-commerce requires face-to-face communication and payment by check and cash, while mobile e-commerce uses electronic documents and online payment. Secondly, the center of traditional commerce is the manufacturer, while the center of mobile commerce is the seller. Finally, the geographical scope and product range of traditional e-commerce are limited, and mobile e-commerce is not limited by space and time.
参考:来源:电子商务aps资料.rar/实训.docx(第 77–79 段)|专业:电子商务|课程:移动电子商务